Holistic Marketing – Everything Matters
Recently, when discussing “marketing” with colleagues and clients, the word “holistic “ automatically becomes part of the conversation. Holistic marketing sounds like an important phrase to me when thrown around the dialogue table. It has been said that 80% of communication is non-verbal. For the moment, let’s accept this premise.
Now, let’s focus on “face to face” communication. You know…the non-verbal kind. What happens when the topic of holistic marketing comes up? Maybe, we think of holistic and all things good, green, and natural like oatmeal, aloe, soy, peppermint, and similar organics. Maybe not…but, I still see lots of blinking with rapid eye movements which actually mean thinking to summon primary and secondary word catalogs. Then, maybe some deft pen pickups followed by decisive notes on pads. Perhaps, a sudden glimmer of recognition.
All this extra thinking will ultimately lead to more questions:
1. What are the new marketing realities and do they make selling superfluous?
2. What is a good definition of the holistic marketing concept? Where is a good place to find information about this hot topic?
3. Where is a good place to find information about this hot topic?
Powerful forces have radically transformed the modern exchange economy. Information technology, globalization, deregulation, privatization, heightened competition, industry convergence, consumer resistance, retail transformation, and disintermediation – when combined – are probably strong enough to topple a pyramid. Effective marketing has a proactive orientation that replaces the hard or even the soft sell.
Marketing functions should follow a logical process: recognizing needs, satisfying wants, and meeting demands while consistently delivering on a unique value proposition. “Everything matters” with the holistic marketing concept which is based on planning and implementing marketing programs, processes, and activities with breadth and interdependence.
You’ve read this far – I know you can you give me at least one good example of holistic marketing in action.
Just so we’re in sync – the four components of holistic marketing are:
1. Relationship marketing - builds mutually satisfying long-term relationships – think CRM (customer relationship management & PRM (partner relationship management).
2. Integrated marketing - satisfies needs and surpass expectations.
3. Internal marketing - all teams work together and think customer.
4. Performance marketing - is financially accountable and social responsible.
All this holistic marketing stuff is very interesting particularly for an integrated/internet marketing firm. I went an extra meter and made an original illustration. You’re welcome to use the diagram anytime – you know the deal.
When developing and implementing a comprehensive internet marketing strategy for our clients, Marketing Holistics LLC always considers strategic components from multiple viewpoints, focusing on broad and granular perspectives.
Stay tuned – we’ll give you many good examples of holistic marketing in action!
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