Marketing Holistics

What’s the difference | “Top Gun” / “Top Dog?”

Early this Month, I had the opportunity to attend SMX East at the Jacob Javits Center in New York City. This  conference was phenomenal. I’m already on auto pilot down there from CT because the New York Flower Market is just a few blocks away. See my bio page: http://www.marketingholistics.com/bio.html. Learned much about newest technology and techniques. I’m still receiving interesting follow up emails- even today from engaged exhibitors.

Google had a super display at the front of the hall in Jacob Javits. Workstations were grouped by focus area. The Google team was upbeat and professionally relaxed. FutureNow’s co-author, Bryan Eisenberg, autographed a complimentary copy of their new book “a/b always be testing – the complete guide to Google Website Optimizer”. This book is a must read in terms of strategy and process. Have you ever seen a book with two  front covers? Sure you have!  This design strategy proves a point – the value and ease of a/b testing. My copy of Bryan’s book also had a generous Gift Card for an AdWords account.

Do you think testing for the conversion difference between a button with a bevel and a shadow or just a shadow is useful information or just a focus on minutiae?

Conversion button styles to test

This is a very granular distinction. Website Optimizer is an effective tool combined with some powerful CSS and a whisk of Photoshop CS4. I’ve already upgraded. Back to Google – Google gets marketing, integrating off line efforts seamlessly into their master plan. Not surprising…Google also has traditional marketing collateral that is “green.”

I’m taking  Marketing Management this semester. We’re using Philip Kotler’s definitive text: http://wps.prenhall.com/bp_kotler_mm_13. Bryan and I chatted a bit more about education – he mentioned that his books are used in MBA classes.

Back to SMXEast. Rand Fishkin and the SEOMoz team are even nicer in person than they seem in video and on their blog. Billed as the “World Premier! Unveiling SEOmoz Secret Project”, Rand introduced “Linkscape” in a mid-day theater presentation. Yes, Linkscape is another very useful tool. Crowds of metric mavens/entrepreneurial types swarmed the SEOMoz booth to plug in their url on a test display. Another example of “perfecto marketing.” We should see a spike in SEOMoz site traffic for October 2008 and make no mistake about it…SEOMoz already gets a ton of traffic – they command traffic. Yes, there’s also a chapter in the Kotler text about “marketing innovation”.

October 30, 2008 Posted by barbarareiner | internet marketing | linkscape, marketing management, SMXEast, website optimizer | 1 Comment