Entrepreneurship | Holistic Marketing | SCSU
Yesterday I was invited to discuss entrepreneurship with an MBA class at Southern Connecticut State University (SCSU) in New Haven, Connecticut. While preparing my presentation for the class, I compiled a list of resources for the students and all the “do it yourself” entrepreneurs out there:
- harvardbusinessonline.hbsp.harvard.edu academic reference – search or click innovation & entrepreneurship
- google.com/intl/en/corporate Google mission statement / vision / Google analytics
- vistaprint.com very inexpensive marketing collateral
- doteasy.com free web hosting w/excellent support
- youtube.com video on social entrepreneurship – search Ashoka (1.)
- knetlive.com working within the community in Connecticut (2.)
- thirteen.org/leadingwithkindness/enlightened business leadership – Leading with Kindness (3.)
- wordtracker.com brainstorming and keyword research
- seomoz.org internet marketing resources
- compete.com competitive intelligence
- spyfu.com competitive intelligence
- constantcontact.com email marketing (permission based)
- prweb.com marketing communications
- wordpress.com set up a blog for your enterprise
Pioneers who innovate must have a clear vision of their venture, be able to manage cash creatively or “bootstrap”, and have persuasive ability . Inspiration below is a click away from links above:
- watch the youtube video on social entrepreneurship- it’s long
- visit the Knowledge Network Website
- understand more about Leading with Kindness
Moore’s Law | Internet Marketing | Required Reading
Moore’s law defines a trend in the computing hardware industry. Gordon E. Moore, co-founder of Intel described the exponential increase in the number of transistors that can be placed inexpensively on an integrated circuit – the amount doubled approximately every two years and continues to do so. Eventually nano technologies may halt this trend but for now we are still surrounded by technological innovation growing at an accelerated pace.
NPR just introduced a new segment of All Things Considered called All Tech Considered. Yesterday, they discussed cellular phone applications. The intro made this point…by the time you can understand and deploy technology labeled with a new ACRONYM…the technology has already changed…maybe not quite that fast but you get the picture. Processing speed, memory capacity, and even the number of pixels in digital cameras comply with Moore’s Law and technology innovation still grows at an accelerated pace. I, of course, say “make the wave don’t wait for it.”
Innovation | Adaptation | Marketing
Internet Marketing is also influenced by Moore’s Law. Consider SEOMoz’s continuous contributions and willingness to share knowledge with colleagues in the field of internet marketing. Early in October, this innovative organization introduced Linkscape, a robust link intelligence tool. I correctly predicted a significant upward spike in their October 2008 traffic. When a company “gets it right” it shows! SEOMoz is a very savvy internet marketer – they embrace rapidly evolving technology – indeed, they produce it.
I prefer having the latest and best tools in an easy to access interface and find it inefficient to hop from website to website to website to get all the necessary actionable insights when developing the best strategy for a client. Yet, sometimes you simply must switch lenses. Workflow is very important. In Photography, it is also important to view the same information from varying perspectives. It is easy to create new perspectives – just change lenses- shift your position and a good camera will reward you with a compelling picture.
Internet Marketing should work the same way. Selecting the “right” internet marketing agnecy, one that instinctively and intentionally embraces Moore’s Law can put your organization at the start of the curve, not at the end. Even if innovation is not a core component of your marketing strategy, entrusting your internet marketing campagin to a Moore’s Law compliant firm makes good business sense. Organization’s like SEOMoz utilize/produce the best tools with creative perspectives.
By the way, I couldn’t help but notice that NPR is listed as an SEOMoz Client. Testimonials, References, and Case Studies should be required reading matter.
Is a picture worth 1,000 words?
I promise to get serious tomorrow. This is probably not an exercise you would find on the LSAT but please pick the best caption. Today’s focus is: Culinary tidbits.
a) My cuisinart takes too long to clean.
b) I can make the stuffing ahead and freeze it for Thanksgiving.
c) The Food Network should give me a link.
d) Just Google a recipe for cream of celery soup.
e) __________________________________:W(rite)Y(our)O(wn)
Why must you trust your “seo|sem-guy?”
Putting humor aside…there is a purpose to this exercise. Please pick one answer below:
a) this one has a very “long tail” with a great sense of scent
b) a great seo | sem guy is hard to find…Madagascar is just too far
c) a picture is worth a thousand words but spiders can’t read images and actions speak louder than words
d) environmental adaptation is a crucial internet marketing skill
To be honest, this little guy has alot of built in features that also are must haves for your seo | sem guy. It’s important and possibly difficult to make the best decision. Definitely take the time to contact references because a satisfied customer is a great resource.
-
Archives
- August 2011 (1)
- May 2011 (1)
- April 2011 (1)
- December 2010 (1)
- November 2010 (1)
- December 2009 (3)
- August 2009 (3)
- July 2009 (2)
- June 2009 (2)
- May 2009 (1)
- April 2009 (1)
- March 2009 (1)
-
Categories
-
RSS
Entries RSS
Comments RSS
