Marketing Holistics

The one event I look forward to the most every year is the Orchid Show at The New York Botanical Garden. On Sunday, I spent several hours in the Enid Haupt Conservatory at the New York Botanical Garden in the Bronx. I just spent most of the next snowy day, Monday, March 2, in front of the computer and I ‘m reasonably satisfied with the results. I pumped up the blacks in Lightroom and cropped aggressively. I prefer macro work which focuses on the center of you guessed it….orchids. A visit to the NYBG Orchid Show is infinitely more satisfying than taking photos in my studio. I absolutely love the interface for the show…the brilliant orchids against that vibrant green say so much about the concept of the show.

Let’s step aside a moment to consider Holistic Marketing where everything matters and explore the connection to the Orchid Show at the New York Botanical Garden.

Just so we’re in sync – the four components of holistic marketing are:
1. Relationship marketing - builds mutually satisfying long-term relationships. .
2. Integrated marketing - satisfies needs and surpass expectations.
3. Internal marketing - all teams work together and think customer.
4. Performance marketing - is financially accountable and social responsible.

Back to the Orchid Show at the New York Botanical Garden. Consider me a target customer. I give the NYBG a 100% rating. This is a snapshot of our day:

• Visit the NYBG website at home in CT,  order and print tickets.
• Find it easy top park in their Lot and there is plenty of extra parking across the street.
• Stop by the Gift Shop to select a birthday present for a baby girl named Amelia and a toy for our young neighbor, Jake.
• Glance through a few of the hundreds of unique botanical books and the “official Orchid Show book” is…was that a mistake $4.99…not $17.99.
• We spent a few more minutes enjoying the Gift Shop and decide to become members. We saved 20% of our purchase in addition to refunding the price of the tickets to our purchase.
• Jim, the Director of the Shop, was genuinely cheerful and engaging. He helped me to select a pair of earrings that were real orchids coated in resin. We haven’t even gone into the show yet and already the day is perfect.
• People at the show were happy and considerate when they notice others aiming cameras. The security guards were really nice when they reminded a few visitors not to use tripods and monopods. They offered to snap shots of visitors and seemed happy to be there.
• Keep in mind that everyone at the NYBG, visitors and staff are surrounded by unsurpassed beauty.

The folks at the NYBG totally get holistic marketing. Everything matters, particularly delivering the promise of the unique value proposition. I have a long history with the NYBG. My father took me there on Saturday mornings when I was a child. I graduated from Fordham University directly across the street. I studied professional floristry there in the 1980′s. Now, almost 30 years later, The New York Times has a rave review.

The entire experience is extremely pleasant. I am inserting a few of my favorite pics into this blog.

Please feel free to visit my photo gallery from the NYBG Orchid show.