Marketing Holistics

MIT website | blogging about blogging | the power of metrics

Blogging began as a form of public/individual reflection. Savvy marketers realized blogging provided a new channel to communicate persuasively so the nature/purpose of  this communication channel changed rapidly.

According to Wikipedia they are many different types of blogs:

• Corporate Blogs – enhance corporate communication. [ Google's Blog ]
• Genre Blogs – blogs which focus on a particular subject
  [ Suing Google over Adsense ]
  [ Oberman wants Scarborough fired]
• Personal Blogs – ongoing diary or commentary
• Question Blogs – can use RSS syndication to convey answers
• Media Type Blogs -inserting media like photos, videos, etc.
• Device Type Blogs -defined by the device used to compose it…on my blackberry….maybe a microblog would be easier

What category/categories  apply to BoingBoing, the world’s most popular blog?

What does blogging have to do with MIT’s website?

MIT Media Labs – launched the blogdex project to determine the social property of blogs. Visit MIT’s website. This site gets almost 2,000,000 unique visitors per month. The web team is really doing their job. MIT changes the home page daily. Is this is a case of breaking the rules once the rules are known?

This is what the site says about itself: The MIT web sites host more than 1,118,000 documents and receive more than 7,000,000 hits per day from all over the world. The image and background colors on the MIT home page change daily to call attention to each new spotlight. The MIT logo shown above is the graphical key to the background designs on the second-level pages. These pages use an enlarged and cropped logo as a background to bring together the categories of life at MIT. The MIT site is sponsored by Information Services & Technology (IS&T) and Public Relations Services (PRS).

Getting back to metrics. You can’t improve what you can’t measure. Objective measurements are more valuable than subjective ones. Compete is a great analytical resource. I am taking some MBA courses at Southern Connecticut State University. Compete tells me that the design and content  of the MIT site is more compelling than the design of the SCSU website. How? Simple! Compete proves it…metrically. This is information I could effectively use to influence policy within an organization.

More things for me to consider for the next few posts.

• Why Tags are important for advertising and promotion on the internet.
• Blogs are ranked by Technorati based on the number of incoming links….links are the roads of the internet.
• Mainstream journalists write blogs.
• There are Legal Liabilites and unforseen consequences of blogs.
• Blogs are harder to control than traditional media….leverage the lack of control.
• I learned something new today – MIT’s unique unit of measurement  is the Smoot.

June 3, 2009 - Posted by barbarareiner | holistic marketing, internet marketing | blogging, Compete, Massachusetts Institute of Technology, MIT, SCSU, Southern Connecticut State University, web metrics