QR codes for Mobile marketing

A colleague, Jackie Hotton, showed me how easy it was to generate a QR code by visiting:

http://qrcode.kaywa.com
and then you have to link the image file to the url code kaywa generates and viola, anyone with a smart phone that has a QR reader can access your information.
I will be writing about mobile marketing in the very near future. Stay tuned!

May 28, 2011 - Posted by barbarareiner | holistic marketing

2 Comments »

Thanks Barb! QR Codes are definately the “new wave” of mobile marketing. Mashable says QR Codes ” … should direct users to a mobile-optimized webpage with functionality tailored to your audience and application. Below are recommendations based on the calls-to-action that we’ve seen achieve the highest engagement. You’ll notice the following themes recur: Exclusivity, rich media, downloads, social media, incentives like prizes and contests, and contextual relevance.” There is so much opportunity to engaged potential consumers/visitors/clients using this new technology – and it’s so easy to generate!

Comment by Jackie Hotton | May 31, 2011
Totally~ Barbara, QR Codes are definitely catching on lately~ They’re gonna be of great help if used properly~
Here’s a site where I generate QR Codes free online, I find it very easy to use with some wonderful settings~
You might wanna give it a try:)
http://generator.onbarcode.com/online-qr-code-barcode-generator.aspx

Comment by Ivy Smith | November 8, 2011

Barbara Reiner

“A picture is worth a thousand words.” A second of video at 24 frames per second must then be worth 24 pictures. Wow…just do the math. A second of video is worth 24,000 words. A thirty second video is nearly a million words. Not exactly…but you do get the picture!

Google’s spider reads words very well. Software is being developed to read images. My Nikon D300 already does this with matrix metering and can read a scene to identify for focus and exposure.

For SEO/SEM, content always rules and words are fun. Firefox 3.5 has built in open source video editing and upload capabilities for Wikipedia!

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